Getting to know your customers at a deep level is the imperative for many of today's CEO's and CMO's. This blog is intended to offer perspectives on the use of Buyer Personas for gaining real customer and buyer insight and how Buyer Personas are being used in marketing and sales organizations today. This blog is sponsored by Goal Centric a leading advisory firm in buyer persona development buyer experience innovation and content marketing for B2B organizations. Visit us at www.goalcentric.com.
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